Designing a cohesive brand identity and comprehensive design system for a task and service marketplace
UX/UI Designer
Figma, Adobe Illustrator, Miro
2 weeks
Create a comprehensive brand identity and design system
Helpa, a new task and service marketplace, needed a strong, cohesive brand identity to stand out in a competitive market:
Finding trusted service providers for small tasks is difficult and time-consuming without proper verification.
Users need to contact multiple providers or platforms for different types of tasks and services.
Booking services through multiple channels creates friction and makes scheduling complicated.
Unsafe payment methods for casual service hiring raise security and transaction concerns.
Create a user-friendly community marketplace that builds trust between users and service providers, making it simple and secure to book everyday help.
Conducted 20+ interviews with both service seekers and providers
Studied existing task and service platforms to identify gaps
Validated design concepts with target users through iterative testing
โ Users prioritize trust and verified reviews when choosing service providers
โ Quick, transparent pricing information is essential for decision-making
โ One-click booking and clear service categories reduce friction
โ In-app messaging and tracking build confidence in the service process
Prominently displayed ratings, reviews, and verified badges to build confidence in service providers.
Organized service types with intuitive icons and clear descriptions for easy browsing and selection.
Streamlined 3-step booking process: Select Service โ Choose Helper โ Confirm & Pay.
Built-in messaging and real-time updates keep users informed throughout the service process.
Warm, Friendly Tones: Green and orange accent colors create a trustworthy yet approachable feel.
Open Sans (Body) | Poppins (Headers): Clean, modern fonts that communicate reliability and friendliness.
Design emphasizes human connection through helper profiles, ratings, and community building elements.
Optimized for on-the-go usage with large touch targets and clear information hierarchy.
Quick access to service categories, recent helpers, and personalized recommendations.
Browse available helpers by category with ratings, prices, and availability clearly displayed.
Comprehensive profile showing expertise, reviews, availability, and secure in-app messaging.
Secure checkout with transparent pricing, service details, and secure payment options.
Design system ensured consistency across all touchpoints
All UI elements documented for seamless implementation
Comprehensive system including variants and states
Complete documentation covering all brand aspects
Trust rating from test users due to verified profiles and transparent reviews
Simplified booking flow from service selection to completed payment
Mobile responsive design for seamless on-the-go booking
Community-focused features that encourage user engagement and reviews
Let's create something that solves real problems.